Search Engine Optimisation (SEO) is a methodology of marketing techniques used to increase the number of visitors to a website by obtaining a high ranking placement in the search results page of a search engine.
Why is this programme so important?
There
are over 55 million Nigerians on the internet and most of these internet users use search engines such as Google,Yahoo,Bing and Bidu to make Purchasing decisions. This new consumer behavior has increased the need for all companies
that intends to grow it’s customer base through the internet to optimize their websites to be easily found by search engines and thus increase sales and profit.
Pre-requisite:
No knowledge of computer and/or IT is required to attend this program.
Training Methodology:
Multiple training delivery methods are employed including Lectures, Demonstrations, Practical, Self Practice and workshop using real life case study with particular reference to Nigerian situations. The training is at least 80% practical.
Benefits:
At
the end of the training course, participants will be issued a Certificate.
Duration: 9 hours over three (3) days. Three (3) hours daily Mondays,Wednesday Fridays.
Morning : 9am. - 12p.m.
Afternoon : 2p.m. - 5p.m.
Evening : 6pm. - 8:30p.m.
Weekends:
Saturday:
9am
- 5p.m
Course Contents:
The courses that are covered in this program include:
What is SEO
Why Do You Need SEO?
The Current SEO Landscape
How People Search
Overview of Keywords
Making Your Website Search Engine Friendly – Using Meta Tags
Linking Strategies
Innovative Techniques for Building Inbound links
Overview of Terminologies
Optimising Your Web Site
Creating Content
Developing a Link Strategy
Top 10 SEO Tips
What Not To Do
How to Use Blogging as an SEO Tools
Localisation and Getting Found in Local Search
Staying Out of Trouble with Search Engines
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Endurance
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Okeowo Iseoluwa
Who is this course for?
Project managers and other business professionals
Students
Graduates
Any other individuals interested in project management
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